SELWYN W.  EPPS

11 Cedar Run, Apt C, Atlanta, Ga 30350, (347-424-7755), (sepps42@gmail.com)

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                                               PROFILE

Leader, creative, “outside the box” thinker. Results oriented, web data analyst, business intelligence, web user behaviors. Skilled in media technology, network infrastructure design, creation and optimization, multi-platform integration, project management as well as IT Instruction. Goal is to continue to increase knowledge and experience in a senior level digital marketing analytics / Business Intelligence role.

                                                         SKILLS

WEB ANALYTICS

On-Line marketing strategies, requirements gathering, digital marketing analytics, behavioral and predictive analytics, SPSS (Netgenesis), SEO / SEM strategies, mix modeling analytics, statistical modeling, SAS, SPSS, Crystal reporting, Adobe Marketing Cloud, Omniture / Adobe Insight / Site Catalyst with Discover, Adobe Test and Target, Adobe Tag Manager, regular expressions, regression modeling / testing, CoreMetrics, Unica(NetInsight), WebSideStory, Google analytics, QlikView, e-Commerce strategies, PMO methodologies, AJAX, XML, J2EE, Java script coding Technologies, B2B, B2C, HBX., KPI, creation, MS SQL query creation, web page tagging, data collection, WebTrends 7.0 - 8.5, A/B multivariate testing, Pay Per Click, Organic / paid search strategies, benchmark, user experience, user behavior analysis, customer life cycle strategies, data warehousing, data modeling, technical writing, statistical modeling, mix modeling, data analysis, gap analysis, digital media, customer insights strategies, User Acceptance Testing(UAT), Quality Assurance, Business Intelligence, Business Objects, Cognos, MicroStategy, DART display data sources, E-mail marketing  campaign strategies, CRM, Social Media strategies, pattern analysis, dynamic path flows, clickstream analysis, web log file formatting, dashboard and portal creation, ComScore, ad-hoc reporting, MS Excel(formulas, pivot tables, VBA macro), ROI strategies, Mobile/WAP tracking.

WEB DEVELOPMENT / ADMINISTRATION

Adobe CQ5, Iplanet Web Servers, HTML, HTTP(S), Java scripting / coding, Google Website Optimizer, Mozilla Web Development tools, JSP coding, Firefox coding, ASP and .NET development, CSS sheets, Frames, Oracle/WebLogic Portals, SQL coding /server, Flash programmer, / embedding, Ad Operations, Re-directs, 3^rd party access, Web administrations, .NET technologies, Web development life cycle methodologies, J2EE, Web 2.0, Enterprise Content Management, Web Portal technologies, IBM WebSphere

INFORMATION TECHNOLOGY

LAN/WAN configurations, TCP/IP, DNS configuration, DHCP, Data clustering, Check Point FireWall-1, Lotus Notes with Domino server, MS Exchange/ Windows server 2000 – 2003, MS Office Suite, Technical Writing, IP- Security Protocol, WindowsNT, Banyan/Vines, Visio, Documentum, Mercury Win / Load Runner, UDP, MPLS, SMTP, Oracle 8.x, Hyperion, Cisco Works, Cisco Router / Switch configuration, Citrix implementation / administration, Desktop Technologies, Cloud computing, VPN, remote access, Fast Ethernet, 10Base-T/100Base-T, Token-Ring, MS Active Directory, LDAP, RAID configuration, SAN storage, VMware, CSU/DSU configurations, Solaris 8.0, PMI methodologies, VPN, , CDF, BGP, EIGRP, VOIP Technologies, VLAN configurations, IT Instructor, Lifecycle Technical project management, Technical Writing, Unix Administrator, HP Blade systems, Linux server Administration, People Management, SUN server configuration, IT budget management, Help Desk support, Absence and Tardy Control Plan, Labor Relation Laws, Data / Voice Cabling, CSS Load Balancing, Infrastructure Architect, SDLC, Microsoft Development Tools (MDT), Application Lifecycle Management Tools (ALM), Blackberry Technologies, Tablet Technologies

Project Manager, Digital Marketing / Web Analytics / Business Intelligence

Independent Consultant (Ongoing)

Description of Services: Web Analytics, Digital Marketing solutions,Business Intelligence, Web Development, HTML, Java scripting /coding, SQL programming, web acceptance testing, UI testing, modeling analysis, statistical analysis, database administration, technical writing, data analysis and data mining, data warehouse technology, web acceptance testing, , database administration, web server implementation

                                                        PROFESSIONAL EXPERIENCE

Sharecare Inc. (November 2014 – December 2014)

Adobe Implementation Lead: Subject matter expert implementing Omniture Site Catalyst web analytics application. Supporting all aspects of digital solution designs including gathering business requirements, writing solution strategies and creating KPI’s

·   Define business and technical requirements, ensure accurate and accepted data delivery and management processes

·   Support analytics team in various ad hoc reporting projects across Sharecare properties and domains

·   Translate requirements into tactical tracking requirements, work with development teams to implement site metrics,

·   Refine and test tracking logic, and perform QA testing

·   Assist in the design of data collection strategies based on project goals and objectives

·   Test / debug implementation of web-analytics solutions using a variety of manual and automated tools

·   Work with development teams, creating logic and code to support business and technical requirements

·   Serve as web analytics resource for internal teams through staying up to speed with new and improved capabilities, developing implementation processes to improve operational efficiency and analytics accuracy, and supporting implementation best practices throughout the organization

·   Assist with web analytics reporting through dashboard creation, custom excel templates and ad hoc analyses

Principal Solutions Group (June 2014 – September 2014)

Client: Turner Broadcasting, Atlanta, Ga

Adobe Implementation Consultant: Subject matter expert implementing Omniture Site Catalyst web analytics application. Supporting all aspects of digital solution designs including gathering business requirements, writing solution strategies and creating KPI’s

·   Implemented Adobe (DTM Dynamic Tag Manager) solution

·   Setup the Global JS objects in DTM for Site Catalyst variable configurations

·   Deployed tags using DTM container functions

·   Gathered client business objectives to create Business Requirement Documentation (BRD)

·   Translation of BRD’s into Solution Design Requirements and Technical Requirement Document (TRD)

·   Performed technical pre-assessment with Turner IT personnel and assist in development of any risk assessment for new site projects.

·   Consulted on custom solutions or metrics required from the Turner Analytics vendor

·   Created new feature cost analysis and process

·   Updated the Wiki and create standardized solutions for use across all Turner sites

·   Documented issues and best practices relating to specific platforms or configurations

·   Administered access and responsibilities within the Turner Analytics platform

·   Communicated constantly with sites/resources throughout the project lifecycle, escalating important issues where needed

·   Participated in the Corporate Governance meetings as required

·   Debugged implementation problems, JavaScript errors, and product functionality  

·   Coordinated with DMT WebDev and QA resources to ensure timely implementation and testing, before and after release

·   Fully understood customer requests, document them, and assign appropriate resources

Cognizant Technology Solutions (September 2013 – January 2014)

Client: AstraZeneca Pharmaceuticals, Wilmington, DE

Senior Manager, Digital Marketing Analyst: Subject matter expert developing and supporting all aspects of the Adobe Site Catalyst web analytics application by developing solutions and standards

·   Develop quantitative processes to arrive at optimal decisions and to perform business knowledge discoveries through the use of data mining, process mining, statistical analysis, predictive analytics, predictive modeling, business process modeling, complex event processing and prescriptive analytics

·   Updating standards and procedures documents, web analytics solution designs, KPI creation, and web page tagging using Adobe DTM (Dynamic Tag Manager)

·   Create digital marketing, web analytic solutions for all future brand drug development builds including tagging, SEO recommendations, and campaign strategies

·   Transition Unica web analytics data to Site Catalyst

·   Develop process improvement solutions as it relates to web page development, digital marketing initiatives, web analytics solutions and Infrastructure Architecture

·   Develop workflow processes for all functions of AstraZeneca web analytics procedures

·   Performed click stream analysis to monitor customers path through the site

·   Satisfy analytics needs for Online operations to evaluate website performance

·   Measure and evaluate digital marketing efforts using google analytics to segment web page components, email and campaign strategies

·   Through extensive data analysis, identify and develop new opportunities by implementing effective strategies that provides a competitive market advantage in the arena of drug brands

·   Assisted in the implementation of the CQ5 server installation, configuring the cluster setup, URL joins for drug brand web content, creating backup and restore zip files,

·   Established Package Manager Configurations and setting up Adobe Experience Manager (AEM) for web content management.

·   Supported CQ5 web developers, re-launching the drug brand sites configuring Site Catalyst tags in CQ5

·   Segmented visitor data and page components for content modification

·   Created A/B multivariate test using Adobe CQ to measure and compare the effectiveness and relevance of medicine brands online content delivery

·   Optimized customer segmentation and content targeting rules for continuous site improvement

Wipro Technologies (November 2012 - April 2013) (Permanent Position)

Client: The Hartford Insurance Company, Hartford, CT

Lead Web Analytics Infrastructure Architect & Data Analyst: Subject matter expert supported all functions of the Unica (NetInsight), Adobe Site Catalyst and Insight web analytics applications.

·   Implemented Unica analytics EMM Suite

·   Setup and generated reports using NetInsight, Site catalyst and Insight applications

·   Validated data from various data sources to meet departmental standards

·   Provided forward thinking and insightful business and web behavior analysis utilizing a variety of disparate data sources including online customer and operational data

·   Used Google analytics to segment visitors, hits and sessions to gain insights on user behavior

·   Defined actionable insights, identifying trends, influencing decisions across multiple websites

·   Recommend process improvements as it relates to data and infrastructure challenges

·   Implemented Adobe Test & Target, measured effectiveness and relevance of online content

·   Acted as liaison between Wipro and IT team to ensure that the technical infrastructure is valid

·   Satisfied analytics needs for Online operations to evaluate website performance

·   Measured and evaluate digital marketing efforts including email, search and banners

·   Performed technical writing in the areas of data variances, data collection, application counting and reporting, log file formatting data merging, JS tagging, and analysis and report postings

·   Analyzed trends in data warehouse extracts using SQL to help understand customer’s behavior and improve website user experiences and established KPI’s for marketing initiatives

Advantage Technical Resourcing, Dedham, MA (October 2009 – August 2010 evenings, nights, weekends) (January 2012 – October 2012)

Data Technician – Provided Cisco router support, Server and desktop Support, Training and Instruction